Why are jeans so popular?

Dressed up or dressed down, jeans are a hardworking part of any man’s wardrobe

Dressed up or dressed down, jeans are a hardworking part of any man’s wardrobe
Image source: Samuel Windsor

They’re so ubiquitous that for many, jeans are barely worthy of comment. But behind their faded blue facade, this simple hardwearing wardrobe staple offers a fascinating insight into modern social history.

From their late 19th century beginnings to WW2 and beyond, more than almost any other garment, jeans have stood the test of time. Here’s why your blue jeans are still so darn popular.
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The corduroy comeback

Smiling men wearing corduroy

Image source: Tinsmiths’ cuttings
The corduroy crisis is over

Corduroy is back. Modern styling makes this comfortable, hard-wearing fabric a must for the well-dressed man. Forget dowdy – corduroy looks great in a multitude of colours. Read on to discover why now is the time to welcome cords back into your wardrobe.
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