Think the lady in your life takes forever to get ready? You’re in for a shock because the latest research suggests she doesn’t spend as long on her grooming as you do. In fact, according to a survey by Travelodge, men now spend an average of 81 minutes preparing to face the day, compared to just 75 minutes for women.
Men are also likely to ‘borrow’ cosmetic products such as moisturiser, body butter and hair conditioner from their partner’s stash without asking.
Because you now spend so long pampering yourself before a night out on the town, here we’ve assembled a guide to help you get it right: The gentleman’s guide to getting ready.